Some people think South Texas is the menudo capital of the world. Josefina Salinas thinks she just might have the recipe to prove it, and she’s one step closer to doing that. She was recently selected as the Rio Grande Valley winner of Juanita’s Foods’ “Vive la Tradición Homemade Menudo Contest” and has advanced to the Grand Finale in January 2018.
PSJA’s Child Nutrition Head Baker, Salinas was named the RGV Menudo Queen and received a $1,000 prize. Salinas will next compete at the grand finale in Houston in January. The winner at the Houston showdown will be crowned the King/Queen of Menudo in January, during National Menudo Month.
Hosted by Wilmington, CA-based Juanita’s Foods, the Vive la Tradición Homemade Menudo Contest seeks to crown the king or queen of homemade menudo in California and Texas. The contest included six regional menudo cook-offs in California (Fresno, Los Angeles and San Bernardino) and Texas (Houston, McAllen and San Antonio). Finalists from the regional events will advance to the Grand Finale in January 2018.
The contest was launched in September with the help of Mexico’s beloved celebrity mother-daughter duo, legendary star Angélica María and actress and comedian Angélica Vale. The two joined Juanita’s Foods and The International Culinary Schools at The Art Institutes to launch Vive la Tradición to highlight the importance of preserving Mexican culinary traditions from generation to generation and draw attention to delicious menudo, the traditional soup made with beef tripe and hominy popular at Mexican family gatherings.
“The beauty of culinary traditions is that food has a quality to transport you back to your childhood, to the things you enjoyed as a kid,” said Angélica María. “As Latinos, food has a very special place in our lives and in our family reunions. And being always busy with work and travel like we do, we love products like Juanita’s ready-to-eat menudo and others, which make it easy to enjoy our favorite food without spending a lot of time in the kitchen!” added actress and mother of two, Angélica Vale.
“Carrying on traditions is deeply embedded in the history of our company and our family,” said Aaron De La Torre, CEO of Juanita’s, maker of the #1 selling menudo in the U.S. “We decided to launch the campaign Vive la Tradición as a way to honor the Mexican tradition of authentic homemade menudo and because we believe that working with the next wave of culinary masters is important to ensure Mexican traditions continue to be passed on to future generations.”
Juanita’s is a third generation family-owned and operated business based in Wilmington, California. Founded in 1946 by George de la Torre Sr. and his nephew, the company carries on a strong family tradition and business legacy by producing authentic homestyle Mexican foods. Juanita’s products include flavorful soups, sauces and stews made with the best quality ingredients and delivered ready to eat so families can spend less time in the kitchen and more time enjoying their favorite foods with their loved ones.